The Hofstede Model


Colombia
South Africa

Power distance
It is a society that believes that inequalities amongst people are simply a fact of life.
People to a larger extent accept a hierarchical order in which everybody has a place and which needs no further justification.

Individualism
Colombians are a highly collectivistic people, belonging to an in-group and aligning yourself with that group’s opinion is very important.

South Africa, is an Individualist society.

Masculinity
Colombia is a Masculine society – highly success oriented and driven.
South Africa is a Masculine society.

Uncertainty avoidance
Colombia has a high score on Uncertainty Avoidance which means that as a nation they are seeking mechanisms to avoid ambiguity.

South Africa, has a low preference for avoiding uncertainty.
Long term orientation
Colombian culture is classified as normative.
In South Africa the culture is more normative than pragmatic.
Indulgence
Colombia is shown to be an Indulgent country.
South Africa has a culture of Indulgence.
Country Comparison - Hofstede Insights. (2019). Retrieved from https://www.hofstede-insights.com/country-comparison/colombia,south-africa/

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